A four-year partnership contract has been signed between ALÉ and the Union Européenne de Cyclisme
ALÉ is the Official Provider of the Union Européenne de Cyclisme. The Italian brand part of the APG group will provide equipment for all European Champions for the next four years in all disciplines and categories.
The agreement signed at the headquarters of the company in Bonferraro di Sorgà near to Verona, Italy is an important event for the Union Européenne de Cyclisme. The organisation which has recently developed its competitions, with in particular the creation of the first Professional Road European Championships, is now associated with a prestigious brand for all its champions’ clothing for fifteen continental races with a total of approximately one hundred titles awarded.
Through the conclusion of this partnership on a European level, ALÉ is continuing to develop and strengthen its position as a major brand in the world of cycling, already being deeply involved with clubs and various professional cycling teams. Clothing with the ALÉ logo will be on show at the various European Championships awards ceremonies broadcast on live TV in over 60 countries.
Federico ZECCHETTO - PDG D’APG SRL & ALÉ commented:
“We are proud and pleased to be associated with the Union Européenne de Cyclisme, a benchmark organisation in Europe. This sponsorship will enable us to promote everywhere in Europe the key strengths of our brand: 100% performance, technicity and quality products made in Italy”.
David LAPPARTIENT, President of the Européenne de Cyclisme commented:
“The arrival of the ALÉ brand to our group of partners is a huge bonus and will make the brand even more prestigious. The vibrancy and drive of this Italian company is totally in harmony with our philosophy which is to continue to look to the future by offering even more attractive and current products. These are objectives that we continually strive for and that will now become even more prestigious thanks to this important partnership.”
About the brand ALÉ
ALÉ is an Italian brand created in 2013 by the company APG srl based in Bonferraro di Sorgà (VR). APG has been producing cycling clothing and accessories for over 30 years. This company has a lifelong passion for cycling and products of the highest level. ALÉ products are exclusively made in Italy, from research, creation to packaging. Every year the company’s market share is increasing. From professionals to amateurs, ALÉ produces over a million products and accessories per year. The main ambition of the company is to understand, innovate and anticipate the needs of cyclists.